Joel is a founder, former CEO, and executive coach who helps senior leaders navigate complexity with clarity, creativity, and conviction. As the co-founder and Executive Chairman of VSCO, he built a global platform that empowered millions of creators, scaling the company from startup to category-defining brand. With a background that spans photography, technology, and entrepreneurship, Joel brings a unique lens to leadership grounded in innovation, purpose, and real-world experience.

At Packman & Associates, Joel partners with CEOs, founders, and Fortune 500 executives to deepen self-awareness, lead through uncertainty, and unlock transformative growth for themselves and their organizations. He is known for his innovative thinking, entrepreneurial mindset, and belief that the most powerful leadership starts from within.